What’s more, about 67% of people who shop are millennials and they’re living online, so I’m a bit surprised that the movement arrived late. “Other parts of the world, like the UK and the US, are a lot more evolved because their journey with clean beauty started a lot longer ago, which is a bit ironic because no one spends more on personal care and beauty than this region. I felt my life had been cut short.” Today, as Anisha is 12 years into remission and celebrating the second anniversary of Secret Skin, she has a few observations when it comes to the region’s interest in all things clean beauty. I remember feeling useless and incomplete. But I couldn’t always be that shiny beacon of light because there would be times that I’d feel defeated and my pillow case would be covered in night sweats and I wouldn’t be able to eat because anything could trigger an infection. “My head was shorn, I was wearing a sari, and I was living life. It defeats your spirit.” Anisha recalls needing her doctor’s permission to join friends headed to a wedding in Jaipur by bus after her third round of chemotherapy and, in case you’re wondering, she was the last one on the dance floor. And you’re having issues with your digestive system and your drainage, and you’re unable to imagine anything different. “At one point, you feel impotent and ugly, with steroids fattening you up. I asked, ‘What else is the world going to bring me?’ And I wish I knew back then that it was going to be incredible because I wouldn’t have been so scared.” She says that while stubbornness, the will to stay alive, and her dream to pursue an MBA at INSEAD collectively kept her going, the reactions to her resilience brought with them moments of impostor syndrome. “I said my life cannot be all about this, so I looked out with childlike wonder, like a kid at a windowpane. While the rollercoaster of emotions between diagnosis and recovery can’t be easy to articulate, Anisha does so beautifully. I had to look at that girl in the mirror and say, ‘It’s going to be okay.’ That’s something I wish I knew back then.” “I had to relook at everything, including what I considered were standards of my beauty – my hair, my lashes, my brows, everything fell, so I had to look in the mirror and accept who I was. As for what prompted the birth of this sustainable beauty platform? Anisha fought breast cancer back in 2010 and experienced firsthand just how challenging it can be to find clean beauty brands, especially as the combination of chemotherapy and heavy medication shattered her self-esteem. The Indian entrepreneur founded Secret Skin in February 2020 with a commitment to carrying brands that are ethically sourced, responsibly curated, and cruelty-free – Rahua and Grown Alchemist included. “I was very young when it happened to me, so I’m very bullish about creating a supportive community.”įor clean beauty junkies across the region, the name Anisha Oberoi needs no introduction.
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